The world is changing. How about you?
The world is constantly changing.
As a member of the food industry, you have different options.
Status quo: You don’t make any changes and you keep doing what you always do, on the pretext that your customers are used to it. Your sales will stagnate or slowly decrease.
Follow the trends: You notice that your competitors are creating new things and they are popular. You follow the trends.
Anticipate the trends: You are doing some research and you are eager to know what is ahead. You are active and you are experimenting with new things. Some of them work; some of them don’t.
What are the current trends that consumers are seeking?
New flavours: flavourful foods, new spice mixes, new sauces, new fruits, new vegetables, etc.
Food with minimal preparation time: as reflected by the growing sales of prepared meals and ready-to-cook products.
Minimal processing: to preserve the organoleptic and nutritional quality of the products.
Healthy foods: such as functional foods and nutraceuticals, as well as probiotics.
Local food: for consumers looking to buy or eat locally.
Sustainable diets: “Sustainable diets are those diets with low environmental impacts which contribute to food and nutrition security and to healthy life for present and future generations. Sustainable diets are protective and respectful of biodiversity and ecosystems, culturally acceptable, accessible, economically fair and affordable; nutritionally adequate, safe and healthy; while optimizing natural and human resources.” (FAO, 2010, Sustainable Diets and Biodiversity)