Although innovation activities vary considerably from one company to another, one conclusion is clear: innovation is essential. But why should we innovate? Here are some ideas to start the discussion.



Innovate to keep control

One of the most effective ways to stay competitive is to have control over many aspects of your daily activities. This can be accomplished through innovation, by measuring and controlling key variables in your business (such as the cost price).

Innovate to survive

Although innovation is very popular, you don’t have to rush everything. The fact remains that the company that will last is the one that will rely on innovation, regardless of its sector of activity or its size.

Innovate to create value

Show your customers that your company creates value for them and simplifies their life through innovation. Show them that you are proactive and that you know how to stay ahead of the competition.

Innovate to gain new customers

Innovation must meet the future needs of your customers. Innovation must offer solutions. In return, it will attract new customers.

Innovate to improve your offer

Innovation does not necessarily mean developing new products. Indeed, perfecting what already exists is an innovative approach. Often less complex to implement, this process can be just as effective in establishing a competitive position.

Innovate to anticipate

Innovation means taking the initiative to offer your customers a new, well-designed product. It means offering them solutions to make their life easier.

Innovate to stay ahead of the competition

Differentiation from the competition is an important objective for any company. Innovation is an excellent way to achieve this differentiation. An innovative company also sends a strong image to its customers.

Innovate to manage change

Innovation means being able to master the parameters of change. Innovation is technological, but it also relates to services, work processes, structure, logistics…

Innovate to mobilize employees

The commitment to innovation keeps employees engaged by increasing their motivation and offering them training opportunities. For employees, contributing new ideas, participating in innovation processes and being part of an innovative company increases motivation.


Text inspired by Mouvoo blog.